PROBLEMS OF GLOBALIZATION AND MIXING OF CULTURES

Abstract

Culture is a sort of language and belongs to the semiotic sphere of the sign system. Any material image is a sign which has a meaning and so it is a means of expressing ideas. The unity of national cultures makes an universal culture which means different norms, ethnical iden-tity and changes of religions in one united form. But in reality it is not so. Nationalism puts everything in order and controverts national. Na-tionalism puts ahead things that are unchangeable in national culture. Culture is characterized by innovation and also by conservation. The complex nature of a culture means that it is changeable and unchange-able as well. Semiotically coexistence of culturesis represented by means of one model that is systemic and at the same time different. Mixing of cultures is necessary for culture evolution. Globalization supports the development of cultures and the creation of human culture.